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Natuzzi-LG 'Smart Living Concept' Marries Intelligent Sofa, Smart Home Devices

LG SIGNATURE-Natuzzi Italia Alliance Leverages AI For Made-to-Measure Comfort, Convenience

HIGH POINT, N.C., Oct. 12, 2018 /PRNewswire/ -- Global style and technology leaders Natuzzi Italia and LG Electronics are joining forces at the fall 2018 High Point Market to illustrate how thoughtful furniture design embraces advanced technology to transform the concept of modern living.


The "Smart Living Concept" jointly developed by Natuzzi Italia, Italy's largest furniture house with select locations in the U.S., and LG SIGNATURE, LG's ultra-premium home entertainment and home appliance brand marries comfort and cutting edge innovation in unique new ways.

The centerpiece of the Smart Living Concept is Natuzzi's Colosseo sofa that uses technology powered by LG SIGNATURE to redefine the smart home living room experience. For example, using the Google Assistant capability in the LG SIGNATURE OLED TV and LG AI speakers, the ergonomic, tech-enabled sofa can recognize the user and interact with TV and other smart devices such as the LG SIGNATURE Air Purifier and LG SIGNATURE refrigerator, and even control smart lighting and thermostats.

The sofa is enabled to reposition the angle of its seat and backrest cushions to five custom scenarios – reading, relaxing, watching TV, listening music and pause modes using a special app powered by LG SIGNATURE and voice activation. 

"Natuzzi and LG SIGNATURE entered into this partnership with the same objectives in mind – to make beautifully designed, art-inspired, minimalistic products that fit into any luxury home," said LG SIGNATURE's U.S. Senior Vice President of Marketing David VanderWaal. "Incredible design and innovative technology bind the two major brands together, and through this partnership we are delivering a one-of-kind smart living consumer experience."

Pasquale Junior Natuzzi, Chief Creative, PR & Communication Officer at Natuzzi Italia, said, "Working with LG SIGNATURE, a brand on the forefront of innovation and style, supports us on achieving our goal of providing the utmost comfort and linking them to the latest technology trends. This partnership is the perfect way to provide our customers a top-of-the-line, state of the art living experience that combines style with technology."

The Colosseo sofa was designed by noted furniture designer Mauro Lipparini using futuristic motion technology and is patented by Natuzzi. The sofa fits in perfectly to every living space with its "Zerowall" space-saving solution and pairing it with the "Wallpaper" LG SIGNATURE OLED W8 TV, which becomes one with the wall for a room to feel spacious and open, without any clutter.

The smart sofa, launched at Salone del Mobile in Milan earlier this year, is now being featured for the first time in North America at High Point Market, the world's largest home furnishing's marketplace featuring 2,000 exhibitors throughout 180 buildings.

To learn more about LG SIGNATURE and Natuzzi's new sofa, please visit: LGSIGNATURE.com or natuzzi.com.

About Natuzzi Italia

Founded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A. is Italy's largest furniture house and one of the most important global players in the furniture industry. With eight manufacturing plants, 11 commercial offices and extensive global retail network, Natuzzi is the Italian lifestyle and best-known brand in the furnishings sector worldwide. Continuous stylistic research, creativity, innovation, solid craftsmanship and industrial know-how and integrated management throughout the entire value chain are the mainstays that have made Natuzzi one of the few players with global reach in the furniture market. Natuzzi S.p.A. has been listed on the New York Stock Exchange since 1993. www.natuzzi.com


LG SIGNATURE is the first ultra-premium brand across multiple product categories from global innovator LG Electronics. Catering to the most discerning consumers, LG SIGNATURE products are  designed to provide a state-of-the-art living experience that feels pure, sophisticated and luxurious. Combining the very best of everything LG has to offer, the distinctive LG SIGNATURE products were designed with their true essence in mind – streamlined to focus on each product's essential function while maintaining the brand's modern, signature design. www.LGSIGNATURE.com.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $55 billion global innovator in technology and manufacturing. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems, solar energy solutions and vehicle components. The "Life's Good" marketing theme encompasses how LG is dedicated to people's happiness by exceeding expectations today and tomorrow. LG is a 2018 ENERGY STAR® Partner of the Year-Sustained Excellence. www.LG.com.

About High Point Market

Featuring an extensive selection of exhibitors spanning every category, style, and price point, and attracting tens of thousands of visitors from more than 100 countries twice each year, the High Point Market is the driving force of the home furnishings industry. The official sponsor and organizer of the High Point Market in High Point, N.C. is the High Point Market Authority. Find the High Point Market anywhere online, and follow on social media using the hashtag #hpmkt. www.highpointmarket.org

Media Contact:

Clara Chang 

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